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It all started when...

I was just a small farm girl living in South Africa wishing for access to the latest trends. I made everything from scratch, inspired by the styles I saw in pages of fashion magazines. 

Years later, and after a successful modelling career, I kept coming back to one dress.

One dress that could take you from day to night, from meetings to cocktails, never limiting your ambitions, reaching for the stars. 

Its now in production, so watch this space. 

Follow us on Instagram @larajeanloves


"The one dress for every girl on the go."

— InStyle